On October 4, 2017, the first day of the Grace Hopper Celebration, our organization announced that we would no longer call ourselves the Anita Borg Institute. Our new name — AnitaB.org — still honors our founder while reflecting our move away from a formal, bureaucratic attitude and toward a warmer, more personal feeling; the “.org” in our name acts as a reminder of our nonprofit mission.
Our new, multifaceted logo conveys two of our core values: diversity and intersectionality. The range of vivid colors represent women technologists across their many dimensions, including race, ethnicity, sexual orientation, geography, age, ability, socioeconomic status, and temperament. The logo contains an arrow embedded in the facets. But, unlike a conventional cursor arrow, ours points forward — up, and to the right — reflecting our desire to positively change the direction of the tech industry.
We’re here to break down boundaries, advocate for change, and remain persistent in the face of adversity. And our new brand signals that to the world.