Co-Founder | Natives Rising & Investor | XFactor Ventures
Named Entrepreneur’s 100 Women of Impact driving real change in business and culture. Betsy is also BBC’s 100 Most Inspiring Women and Forbes 30 under 30. Betsy is a serial venture-backed startup founder, product leader and CEO with over two decades of experience. She is the first Native American woman to raise a Series A for her company (over $20M to date). Betsy currently serves on the Tufts School of Nutrition Innovation Council. In addition to her efforts to propel food equity, she was chosen by the Obama administration to serve as an entrepreneurial ambassador on behalf of the US Embassy to other countries. Betsy has invented over 100 products and counting. She has spoken at Google, CES, World Economic Forum, National Retail Federation, Food is Medicine Global Summit and served as a Judge at the MIT Startup Competition. Betsy serves on several boards.
Betsy is an investment partner at XFactor Ventures, one of the most active venture investors in companies founded by women with three funds and a portfolio of over 100 companies. Betsy is also a partner at LongJump, a Chicago based, founder-led fund focussed on underrepresented founders and having made over 30 investments.
Betsy is the co-founder of Tiny Organics that she’d built for her son. Prior to that she was the founder of pet wearables brand WonderWoof that she’d built for her dog. WonderWoof made Oprah’s Favorite Things list and launched at Bloomingdales, Harrods, Colette, Best Buy and every Petco. Her products have been featured in Vogue, Wired, Good Housekeeping, Wall Street Journal, Tech Crunch, among others. Prior to founding WonderWoof, Betsy built Mind Candy in London alongside founder Michael Acton Smith (Calm).
She is also co-founder of Natives Rising, a nonprofit dedicated to increasing Indigenous representation in tech and entrepreneurship. Natives Rising is one of the largest communities of Indigenous in STEM and Indigenous Founders with members representing over one hundred tribes.