Allan Cook

Allan Cook

Managing Director, Deloitte

Allan is Deloitte’s Digital Reality Business Leader and is working with clients to develop and implement their strategies, pilots and technology solutions in VR, AR, MR, 360, spatial & immersive. Allan was also Deloitte’s Global Technology, Media & Telco Sector Leader for Deloitte’s Business & Operations Transformation Practice and has more than 30-years of industry experience. His client work has focused on go-to-market strategy, scenario planning, business transformation, innovation and digital reality.

Allan is also an active & full voting member of the Television Academy’s New Media Branch & and a member of Consumer Technology Association’s working group on VR & AR. He regularly presents on Digital Reality topics at industry & international events, including to the FCC, the Berlin Film Festival & the United Nations, as a global thought leader & expert.

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