Senior UX Designer, Amazon Web Services
Apurva is an experienced designer and has been in the design industry for over 8 years. She has worked with companies both big and small leading end-to-end design and helping teams set up design-first product development processes, design systems, and accessibility programs. Currently, she is a Senior UX designer at AWS leading designs for new services in the analytics and the monitoring verticals.
In her career, Apurva has designed for already established, mature and industry-leading products; and more recently, she led design for two new AWS services. In retrospect, she realized that the challenges, processes, and attitudes for an existing product are significantly different from building something from zero to one where ambiguity is high, and agility is necessary. This is a reflection of her experiences on the kind of ambiguities one faces, tools that help in making crucial hypotheses and assumptions, and overall, how to design a new product and take it from zero to one and beyond.