PitcHER™
The annual AnitaB.org PitcHER™ competition aims to support, encourage, and provide new funding opportunities to entrepreneurs building leading early-stage technology startups.
The top 8 finalists will compete for a share of $100,000. All finalists will receive travel and lodging accommodations to GHC 25.

Apply for a Chance to Win
1st Place
$50,000
One year of mentorship from a competition judge
Complimentary registration to attend PitcHER™ at GHC 26 as a featured guest
2nd Place
$30,000
One year of mentorship from a competition judge
Complimentary registration to attend PitcHER™ at GHC 26 as a featured guest
3rd Place
$20,000
One year of mentorship from a competition judge
Complimentary registration to attend PitcHER™ at GHC 26 as a featured guest
Requirements
Executive Team
You (the applicant) must be a part of the current executive team (e.g. the CEO or CTO). At least one member of the current and founding executive team must be a woman.
Stage
Your startup is in its early stage of development (seed); you have a minimum viable product (MVP) and are actively seeking user feedback and/or testing your product. Revenue is not required.
Funding
Your startup will have raised less than $2 million in total funding including self-funding, friends and family, angel investors, grants, etc., by the date of competition.
Location
Your startup is based in the U.S. and serves the U.S. market (although your startup may also serve international markets).
Selection Criteria
Finalists will be selected based on a range of criteria. To help our team better understand your business model, these criteria vary for for-profit and nonprofit applicants.
Innovation
What is new or innovative about your tech product or service?
Impact
Your startup clearly demonstrates that women have been considered in the design of your product or service and provides compelling evidence that your product or service will have an impact that aligns with your startup's vision
Return of Capital
Your startup is “venture-scalable" and provides compelling evidence that it is positioned to be profitable enough to reward investors for risk; there is potential to grow into a billion-dollar venture with the current team and market strategy.
Meet Our Past Winners

FIRST PLACE
Shelley Gupta
Founder & CEO of BāKIT Box

SECOND PLACE
Megan Lancaster
Founder & CEO of Ellavate Wagon

THIRD PLACE
Corinne Vargas
Founder & CEO of SMARTCharts

AUDIENCE FAVORITE
Yamini Sagar
Founder & CEO of Instarails
Everything You Need to Know
The eligibility criteria to apply to be a part of the annual AnitaB.org PitcHER™ competition are outlined on this page for your Executive Team, Stage, Funding, and Location. This competition is sector agnostic; we welcome all entrepreneurs who are leading early-stage technology startups and who meet the listed criteria to apply.
Application closes April 11, 2025, at 5 pm PT.
Semifinalist candidates will be announced May 5, 2025.
The 8 finalists will be announced July 1, 2025, and invited to pitch at GHC 25.
Applications will be reviewed against the criteria outlined on this page including Innovation, Impact, and Return of Capital.
All applicants will be notified of decisions via email; finalist decisions will be announced to the public prior to GHC 25.
Semifinalists will be asked to submit a Semifinalist Application that will include their pitch deck and a set of short-form questions. It’s up to the applicant whether they would like to make edits to their pitch deck before resubmitting.
Finalists will be required to submit a final pitch deck that will be utilized at the PitcHER™ competition at GHC 25.
Finalists will be judged on their overall content and presentation. Judging criteria will be aligned to the application criteria. Applicants will be provided with a copy of the judging criteria upon reaching the semifinalist stage.